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JCB Toughphone: All Logo, No Grit
1 Jun
Summary
- Phone costs £300 with outdated hardware.
- It lacks IP68 water submersion rating.
- Specifications resemble a four-year-old phone.

The JCB Toughphone E10 has launched with a price tag of £300, a figure that significantly overshadows its performance and specifications. The device utilizes an aging MediaTek Helio G36 SoC, paired with 4GB of RAM and 64GB of internal storage, features that are now considered entry-level and are comparable to phones released approximately four years ago.
While branded with the recognizable JCB name, the phone itself is a rebranded Chinese ODM product. It offers only 4G connectivity and Wi-Fi 5. Notably, despite being ruggedized, it lacks an IP68 rating, meaning it cannot be submerged, a common feature in other rugged phones.
Competitors like the Ulefone Armor X16 offer 5G, 16GB RAM, and 256GB storage for £269.99, highlighting the E10's poor value. The JCB Toughphone E10 is available in the UK through JCB Phone's website and Amazon.co.uk, with pricing that has fluctuated, at times dropping to £265 on Amazon.