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Japan's AI 'Last Chance' Unveiled
22 Jul
Summary
- Noetra aims for Japan's technological self-sufficiency in AI.
- The government is backing the AI initiative with over 380 billion yen.
- Japan plans to deploy 10 million AI robots by 2040.

Noetra, a government-backed entity focused on physical artificial intelligence and robotics, is positioned as Japan's final opportunity to advance its domestic technological capabilities. The company has secured substantial backing, including over 380 billion yen for its initial year and support from 44 prominent corporations.
This initiative is acquiring 27,500 Nvidia Rubin chips, with AI infrastructure construction scheduled to commence in April 2027. Operations are expected to begin in June of the following year, marking a significant step in Japan's quest for technological independence.
CEO Hironobu Tamba expressed that this endeavor represents a critical juncture for Japan, especially amidst the global AI race between the U.S. and China. Noetra's objective is to provide Japanese firms with a secure, foundational AI model that allows for independent data management.
The Japanese government is actively supporting various technology projects, including chip manufacturing ventures. The overarching national goal is to deploy 10 million AI-enabled robots across sectors like manufacturing and nursing by 2040.