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iPhone Camera Now Showing Ads?
10 Sep
Summary
- iOS 27 code suggests ads may appear in Visual Intelligence.
- Apple would allow sponsored results, not sell ads directly.
- Ads in Apple Maps were rolled out in August.
New code within the upcoming iOS 27 build suggests Apple is preparing to introduce advertisements into its Visual Intelligence feature on iPhones. This AI-powered tool currently helps users identify objects, locations, and information by analyzing their surroundings through the camera.
The discovered code indicates that Apple may enable sponsored results from search providers to appear within Visual Intelligence. This would function similarly to sponsored listings seen on platforms like Amazon or Google, where Apple would permit these ads rather than directly selling them.
While details on development progress and revenue sharing remain unclear, this move aligns with Apple's recent strategy of integrating more advertising features. Notably, Apple began displaying ads in its Maps application's 'Suggested Places' feature in August of this year, marked by a blue box icon.
