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iPhone Sales Dip in Russia, But Dominance Holds
3 Jul
Summary
- iPhone sales in Russia decreased by 7% year-on-year in Q2 2026.
- Despite the dip, Apple smartphones still hold 64-65% of total sales.
- Chinese brands like OnePlus saw significant sales growth in the Russian market.
In the second quarter of 2026, iPhone sales within the Russian market saw a notable 7% decrease compared to the same period last year. This decline, however, has not significantly impacted Apple's stronghold, as iPhones continue to represent the majority of sales on the classifieds platform Avito, making up 64-65% of the total.
Average prices for new iPhones in Russia also fell by 13% quarter-on-quarter to 67,000 rubles ($860), returning to levels seen in the first quarter of 2025. Resale prices for used iPhones decreased by 5% compared to the previous quarter, settling at 27,000 rubles ($346).
While Apple maintains its lead, other brands are experiencing substantial growth. Chinese manufacturer OnePlus, owned by Oppo, recorded an impressive 87% year-on-year sales increase. Vivo and Honor also saw market expansion, with both brands achieving approximately 14% growth. In terms of overall market share on Avito, Apple leads with 64%, followed by Samsung at 14%, Xiaomi at 7%, and Honor and OnePlus at 2% each.
This period also witnessed a general downward trend in smartphone prices across Russia. New devices saw an average price drop of 11% to 56,000 rubles ($719), while pre-owned devices experienced a more modest 5% decrease, ending the quarter at 23,000 rubles ($295).
