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iPhone 18 Pro: Zoom in on 'hello' signs!
20 Sep
Summary
- Blue 'hello' signs in Apple Stores aid camera zoom tests.
- iPhone 18 Pro and Pro Max feature up to 8x optical zoom.
- New iPhones available starting at $1,199 and £1,199.
Customers visiting Apple Stores may notice small blue 'hello' signs, a new initiative to showcase the advanced camera features of the latest iPhones. These signs are strategically placed to allow shoppers to test the up to 8x optical zoom on the iPhone 18 Pro and iPhone 18 Pro Max models. These new handsets, which became available for purchase on Friday, September 18, also boast enhanced Pro controls for manual camera adjustments.
The iPhone 18 Pro and Pro Max are priced from $1,199 and $1,299 respectively, with preorders having commenced six days prior. The launch was marked by appearances from Apple's new CEO, John Ternus, at a New York store, celebrating the availability of these flagship phones alongside new models of Apple Watch and AirPods. The base iPhone 18 is anticipated to launch around March, accompanied by other rumored devices.
