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iPhone 18: Price Hikes Ahead?
4 Sep
Summary
- iPhone 18 series may increase 10-20% due to RAM shortage.
- Foldable iPhone Ultra could cost between $2,000 and $3,000.
- Major camera and AI upgrades are not expected for iPhone 18.

Apple is poised to unveil its new iPhone lineup, potentially including a foldable iPhone Ultra and the iPhone 18 premium models, at its upcoming event. However, consumers should brace for higher prices. A market research firm predicts a 10-20% cost increase for the iPhone 18 series, primarily due to a significant surge in memory component prices.
The foldable iPhone Ultra is estimated to range from $2,000 to $3,000, while the iPhone 18 Pro and Pro Max are expected to start between $1,199 and $1,399, respectively. Despite these increased costs, significant performance upgrades are not anticipated. Instead, expect enhanced AI capabilities, improved cooling, and more power-efficient displays.
Key advancements may include a mechanical variable aperture for the iPhone 18 Pro models' main camera, offering better depth-of-field control. The most notable upgrades are expected to be the potential release of the folding iPhone Ultra and larger batteries for the premium iPhone 18 models, particularly the Pro Max.