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Internet Traffic Surges 19% Amidst Digital Divide Shifts
16 Dec, 2025
Summary
- Global internet traffic saw a 19 percent increase this year.
- AI bots now represent 4.2 percent of all HTML requests.
- Starlink experienced a 2.3x growth rate, connecting remote areas.
Global internet traffic experienced a significant 19 percent growth over the past year, underscoring humanity's deepening reliance on online connectivity. This upward trend, tracked from mid-January, saw a steady increase in the latter half of the year.
The digital landscape also witnessed a narrowing of the divide, with the official discontinuation of AOL dial-up contrasting with satellite services like Starlink reaching previously unconnected remote areas. AI's impact is evident as bots now comprise 4.2 percent of all HTML requests, driven by data scraping activities.
Google remains the most popular internet service globally, followed by Facebook, Apple, and Microsoft. Mobile traffic is dominated by Android devices at 65 percent, though iOS usage peaks in certain regions. Starlink, in particular, saw a remarkable 2.3x growth rate, a testament to its expanding reach.
