When did Instagram launch its TV app?

Instagram launched its pilot TV app for Reels on December 16, 2025.

What devices support the Instagram for TV app?

Currently, the Instagram for TV app is available on Amazon's Fire TV family of devices.

Is Instagram for TV the same as IGTV?

No, Instagram for TV is a new app for Reels on connected televisions, whereas IGTV was a separate initiative for longer-form video content.

Home / Technology / Instagram Reels Now on Your TV Screen!

Instagram Reels Now on Your TV Screen!

16 Dec, 2025

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Summary

Instagram has launched a TV app for Reels.
The app is initially available on Fire TV in the U.S.
Reels will be organized by channels and creators for easy browsing.

Instagram is expanding its reach by launching a dedicated app for smart TVs, marking its first move onto the living room screen. This new application is designed to showcase Reels, Instagram's popular short-form video format, to a wider audience. The pilot program is currently accessible only on Amazon Fire TV devices within the United States, with plans for broader device compatibility and international rollout in the coming year.

The app promises a personalized viewing experience, drawing from content and creators users already follow and engage with. It introduces organized channels and categories, such as comedy, sports, and music, allowing users to easily discover and browse Reels. Content from selected channels or creators will autoplay sequentially, a new way of organizing Reels content on the platform.