India's Internet Users Surge Past 950 Million

India's internet user base reached an impressive 958 million active users in 2025, reflecting an 8% growth over the previous year. This significant expansion has cemented India's status as one of the world's largest and most dynamic digital markets.

Rural India is playing a pivotal role in this digital revolution, now home to approximately 548 million active internet users, which constitutes over 57% of the total user base. This rural segment is growing at nearly four times the pace of urban India, indicating a fundamental shift in digital adoption patterns.

Artificial intelligence has achieved mass adoption, with 44% of users engaging with AI-powered features like voice search and chatbots. Usage is particularly high among younger demographics aged 15-24 and 25-44. Short-video consumption also emerged as a major growth catalyst, with 61% of internet users engaging with this content.

Online shopping trends are evolving, with quick commerce and social commerce gaining prominence alongside traditional e-commerce platforms. Multi-device usage is also on the rise, with 193 million users now accessing the internet via multiple devices. Despite this growth, 38% of India's population remains offline, presenting substantial opportunities for future expansion.