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India Tightens AI Content Rules on Social Media
11 Feb
Summary
- AI content must now be clearly labeled on social media.
- Illegal content, including deepfakes, must be removed within hours.
- Non-compliance risks loss of legal protection for platforms.
India has established new curbs on artificial intelligence content displayed across social media platforms, with these restrictions commencing on February 20th. A key mandate is the prominent labeling of all AI-generated content for users to easily identify.
Furthermore, the new rules drastically shorten the window for social media companies to remove illegal material. Content deemed unlawful by a court or government authority must be taken down within three hours. Specifically, sensitive content involving non-consensual nudity and deepfakes faces an even tighter deadline of two hours.
Failure to comply with these directives carries significant consequences. According to Indian IT law, platforms that do not adhere to the new rules will forfeit their "safe harbor" protection. This protection principle shields sites from liability for user-generated content, making compliance crucial for social media operations in the country.
The implementation of these regulations precedes the India AI Impact summit scheduled for next week in New Delhi. India emphasizes its approach to AI governance as a balance between fostering innovation and ensuring accountability. The nation is recognized as a global leader in AI talent and skill penetration.
