Home / Technology / Future Hyundai Truck: Designed and Built in America
Future Hyundai Truck: Designed and Built in America
2 Apr
Summary
- Hyundai plans a new midsize pickup truck built in the U.S.
- The truck is expected to launch on the market by 2030.
- Hyundai's 'Boulder' concept previews the truck's rugged design.
Hyundai has announced intentions to design and build a new midsize pickup truck in the United States, with an anticipated market launch by 2030. This strategic move aims to capture a significant share of the American truck market.
The brand recently unveiled the 'Boulder' concept at the New York International Auto Show, showcasing a rugged, body-on-frame SUV with robust towing, hauling, and off-roading features. This concept vehicle, described as a "pure design study," offers insights into the platform and design language that will influence the upcoming production truck.
The forthcoming Hyundai pickup will compete in the midsize segment against established models like the Toyota Tacoma and Ford Ranger. The 'Boulder' concept's off-road-oriented design suggests that Hyundai's truck will likely offer serious capabilities to rival performance variants of its competitors.
While powertrain details remain undisclosed, the trend toward turbocharged four-cylinder engines, potentially with hybrid options, points to likely candidates for Hyundai's new truck. Hyundai President and CEO José Muñoz emphasized the company's commitment to meeting American customer demands for body-on-frame vehicles.
"Body-on-frame vehicles are the backbone of American work and adventure, and we intend to compete in the midsize pickup segment with everything we have," stated Muñoz. Hyundai's strategy involves designing and building the truck in America specifically for the American consumer.
