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Health Exchanges Track Users for Big Tech
4 May
Summary
- State health insurance exchanges share user activity with tech companies.
- Data transmission exceeds initial expectations of state officials.
- Twenty state-run health exchanges are involved in data sharing.
A significant number of state-run health insurance exchanges in the United States have been found to be employing advertising trackers. These trackers transmit user activity data, sending it back to large technology companies. This practice involves nearly all of the 20 state-run exchanges.
Investigations revealed that the amount of data being shared often exceeded the expectations of state officials involved. The review of thousands of webpages across these exchanges highlighted the extent of this data transmission to major tech firms.
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