Hailee Steinfeld's "Asteroid" Blends Film and AI for Immersive Space Thriller

On October 1st, 2025, a new film called "Asteroid" is set to captivate audiences with its innovative blend of traditional cinema and cutting-edge technology. Starring Hailee Steinfeld, the movie is a thrilling outer space adventure that goes beyond the typical movie-going experience.

Produced by 30 Ninjas, "Asteroid" utilizes Google's Gemini AI and the soon-to-be-released Samsung XR headset to create an interactive and immersive viewing experience. The film itself is directed by Doug Liman, but it features two AI-powered interactive elements that bookend the story, allowing viewers to engage with the narrative in unique ways.

According to Jed Weintrob, the president of 30 Ninjas, the integration of these new technologies is not about replacing human creativity, but rather about enhancing the storytelling and providing audiences with additional layers of engagement. "We very much believe that our future is going to continue to be led by visionaries, storytellers and creatives telling their stories through their perspectives, and that these new technologies are really exciting ways for audiences to engage further, to personalize and customize," Weintrob explained.

The innovative approach to filmmaking showcased in "Asteroid" is part of a broader conversation around the role of AI in the entertainment industry. While some have raised concerns about the potential impact of AI-generated actors, the team behind "Asteroid" emphasizes that the technology should be used to complement, not replace, human talent and creativity.