How does Google use my Gmail and Photos data for search?

Google's new Personal Intelligence feature can use data from your Gmail and Photos to tailor AI-powered search results, making them more relevant to your needs.

Is Google's new AI search feature free for everyone?

No, the Personal Intelligence feature is currently only available for paid Google AI Pro and AI Ultra subscribers.

Will Google use my personal data to train its AI models?

Google has stated that information from users' Gmail and photos will not be used to train its AI models for this feature.

Home / Technology / Google Search Gets Personal: Your Data, Your Results

Google Search Gets Personal: Your Data, Your Results

23 Jan

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Summary

New feature personalizes Google Search using user data.
Gmail and Photos data can tailor AI-powered search results.
Feature available for paid AI Pro and AI Ultra subscribers.

Google Search Gets Personal: Your Data, Your Results

Google is enhancing its search engine with a new personalization option, dubbed Personal Intelligence, which leverages user data from across the tech giant's applications. This move is designed to refine search results and maintain a competitive edge against emerging AI platforms.

The feature allows users to connect data from their Gmail and Google Photos accounts to tailor their AI-powered search experiences. For instance, travel searches could yield more relevant suggestions by referencing hotel bookings found in emails and images from past trips.

Robby Stein, vice president of product for Google search, stated that this integration "transforms Search into an experience that feels uniquely yours by connecting the dots across your Google apps." This capability comes as Google faces increased competition from AI startups.