Google Search Goes Conversational with Gemini AI

Google has announced a significant evolution of its search engine, now integrating AI Overviews powered by Gemini 3. This update introduces an AI chat window, enabling users to ask follow-up questions and engage in a more conversational search process. Users will be redirected to Google's AI Mode for these interactive exchanges, which is designed to be an agentic search experience where AI can manage complex queries.

This move signals a broader strategy by Google to embed artificial intelligence across its product suite. Previously, users were encouraged to use precise keywords for optimal search results. Now, Google is facilitating longer, natural language queries, aligning Search interactions with how people communicate with AI chatbots like Gemini. This integration aims to create a seamless, fluid experience, connecting various Google applications and tailoring AI results to individual user interests and activities.

While this enhancement promises a more intuitive search, it may present challenges for publishers. The increased prominence of AI-generated answers and follow-up query features could potentially push traditional blue links further down search result pages, impacting content creators who rely on organic search traffic. The feature is currently rolling out globally on mobile devices.