Where will Google develop its new high-end Pixel phones?

Google will begin developing and manufacturing its high-end Pixel smartphones in Vietnam starting this year.

Will all Pixel phones be made in Vietnam?

No, the development of the lower-end Pixel A series will remain in China, while high-end models like Pixel, Pixel Pro, and Pixel Fold will be introduced in Vietnam.

What is New Product Introduction (NPI) for Google phones?

NPI is a critical phase in launching new electronics, involving process development, verification, and refinement of the device.

Home / Technology / Google Shifts High-End Pixel Production to Vietnam

Google Shifts High-End Pixel Production to Vietnam

13 Jan

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Summary

Google will begin developing and manufacturing high-end Pixel phones in Vietnam this year.
New product introductions for Pixel, Pixel Pro, and Pixel Fold will move to Vietnam.
Development for the lower-end Pixel A series will remain in China for now.

Google Shifts High-End Pixel Production to Vietnam

Google is planning a significant expansion of its smartphone manufacturing operations by beginning development and production of its high-end Pixel devices in Vietnam this year. This initiative marks a crucial step in diversifying its global supply chain for flagship mobile technology.

The company intends to transfer new product introductions (NPI) for its premium Pixel, Pixel Pro, and Pixel Fold models to Vietnam. This phase is vital for refining manufacturing processes before mass production. However, the development of the more accessible Pixel A series will reportedly remain based in China.

This move capitalizes on Vietnam's established role in assembling Google products, including current Pixel smartphones. The report suggests that with existing verification processes already in the country, the complete development and manufacturing of new phones from scratch are considered achievable.