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Google Denies Gemini Ad Plans Amid Rumors
9 Dec, 2025
Summary
- Google denied reports of bringing ads to its Gemini AI next year.
- Rival OpenAI is also reportedly exploring ads for its ChatGPT.
- OpenAI's CEO paused ad plans after Google's AI advancements.
Rumors circulated that Google intended to integrate advertisements into its Gemini AI chatbot by 2026, citing anonymous sources within the advertising industry. However, Google has explicitly refuted these reports. Dan Taylor, vice president of global ads at Google, clarified that the claims were inaccurate and that there are currently no ads in the Gemini app, nor are there any plans to implement them.
Despite the denial for the near future, Google may re-evaluate its strategy for monetizing Gemini, especially for non-subscribers. The company is already testing ads in its AI Mode within Search. This development occurs as OpenAI, a major competitor, was also observed to be exploring advertising features for its ChatGPT application.
These potential ad integrations highlight an emerging trend in AI monetization. OpenAI's CEO, Sam Altman, reportedly initiated a 'code red' in response to Google's AI progress, leading to a pause in certain projects, including ad plans for ChatGPT. Separately, some ChatGPT features recommending brands have been mistaken for ads by users.
