Home / Technology / Google Chrome's New AI Browses Web For You
Google Chrome's New AI Browses Web For You
29 Jan
Summary
- AI can now automate complex online tasks like shopping and scheduling.
- Google's auto browse mode requires paid subscriptions for access.
- AI browser features are developing with safeguards against threats.
Google is integrating an advanced "auto browse" mode into its Chrome browser, allowing AI to autonomously complete multi-step online workflows. This new functionality aims to assist users with tasks such as scheduling appointments, completing online forms, and managing subscriptions. A demonstration showcased the AI successfully navigating to Etsy to purchase personalized decorations based on an email image.
The AI's capabilities extend to tasks like reordering previous purchases and searching for discounts, though it requires user permission for accessing saved login information. While initial testing suggests potential slowness and the need for user intervention in sensitive transactions like purchases, Google is developing layered defenses against potential AI vulnerabilities like hallucinations and prompt injection attacks.
Currently, auto browse mode is in a preview phase, initially available in the US for paid subscribers of Google AI Pro ($20/month) and Ultra ($250/month), with daily request limits. Google is also collaborating with industry leaders like Etsy and Shopify on an open standard, the Universal Commerce Protocol (UCP), to enhance seamless interaction between AI agents and websites.
