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Gimbal Cams: DJI Faces New Rivals
30 Sep
Summary
- DJI pioneered the gimbal camera market with its Osmo Pocket series.
- New competitors like Insta360 and potentially Oppo/Vivo are emerging.
- DJI's Pocket 4 and 4P models are currently unavailable in the US.
DJI established the gimbal camera category with its Osmo Pocket series, notably the 2023 Pocket 3 model. This device offered advanced features like motorized subject tracking and dual video orientation via screen flip, all at a starting price of $520. Subsequent gimbal cameras have largely adopted this stick-like form factor with a camera on a three-axis gimbal.
DJI maintained a near-monopoly in this market for a significant period. Recently, competitors such as Insta360 with its Luna Pro and Luna Ultra models have entered the scene. DJI has also released its own follow-ups, the Pocket 4 and Pocket 4P, though these are not available in the US. Cheaper imitations have also appeared, with some attempts to rebrand DJI cameras being banned.
Further competition is anticipated as Chinese smartphone companies Oppo and Vivo are reportedly exploring the development of their own gimbal cameras, indicating a perceived expansion of this market. This suggests a potentially more crowded landscape for gimbal camera manufacturers in the near future.
