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Gen Z's VPN Secret: Access Anywhere, Anytime
10 Dec, 2025
Summary
- Gen Z and millennials lead VPN usage at 50%, surpassing the US adult average.
- VPNs unlock geo-restricted content for streaming and work.
- Privacy concerns drive younger users to encrypt public Wi-Fi connections.
Younger generations, particularly Gen Z and millennials, are increasingly adopting VPNs, with usage rates at 50% compared to 43% for the general US adult population. This surge is fueled by a desire for seamless access to content and a heightened awareness of online privacy concerns. Digital natives view VPNs as an indispensable part of their connected lifestyle.
The primary driver for VPN use among younger demographics is the need for unrestricted access to geo-blocked content, such as streaming services and websites that vary by location. This allows them to maintain consistent access to preferred media and online resources, regardless of their physical location, making it a crucial tool for frequent travelers and remote workers.
Furthermore, privacy remains a significant factor, especially when using public Wi-Fi. While not a foolproof solution, VPNs encrypt data and mask IP addresses, offering a layer of protection against potential data interception and surveillance. This proactive approach to cybersecurity is becoming a standard practice for digitally savvy individuals.
