Garmin's Screen-less Tracker: $500 Price Tag Shock

Garmin is rumored to be developing a new, screen-less fitness tracker named Cirqa, poised to challenge competitors like the Whoop 5.0. Leaked pricing indicates a potentially steep cost, with reports suggesting a price of around 22,399 Ukrainian hryvnia, approximately $500 USD. This would position the Cirqa significantly higher than the recently launched Fitbit Air, which costs $99.

The existence of the Cirqa is further suggested by a Garmin filing with the U.S. Federal Communications Commission (FCC). This filing implies the wearable might be available in two sizes and include a heart rate sensor. However, details about other onboard technology, such as GPS, blood oxygen, or body temperature sensors, are scarce. Battery life is anticipated to be robust, potentially lasting over a week on a single charge.

While an official launch date is unconfirmed, a debut in the summer or fall appears possible, especially given Garmin recently released new Forerunner running watches. Consumers are hopeful that the final price may be reduced before its release.