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Freepik's AI Suite: Challenging Titans at CES
7 Jan
Summary
- Freepik launched a redesigned AI program at CES 2026.
- The platform targets professional creators with detailed editing tools.
- Freepik's AI aims to integrate into the entire creative workflow.
Freepik has transformed into a comprehensive creative AI suite, launching a redesigned program at CES 2026. The platform boasts over 100 million monthly users and is now challenging industry giants with its AI-first approach, specifically targeting professional creators.
Freepik's new design focuses on providing an 'all-in-one' solution, incorporating extensive editing tools to refine AI-generated outputs. This approach is intended to appeal to professionals who require precision and control, addressing concerns about AI unpredictability. The company aims to position AI as a collaborative tool, not a replacement for human creativity.
The platform introduces features like 'Spaces' for visualizing workflows and allows for iterative adjustments with a single click. This collaborative, workflow-centric design mirrors advancements seen from competitors like Adobe, highlighting the growing integration of AI into creative processes.
