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Ford's AI Chatbot Upgrades Your Car Ownership
10 Aug
Summary
- New AI assistant answers vehicle capability questions.
- Rollout begins via Ford and Lincoln mobile apps.
- Voice assistant for in-car use planned for 2027.
Ford has introduced a new AI-powered chatbot accessible through its and Lincoln's mobile applications. This intelligent assistant provides owners with instant answers regarding their vehicle's capabilities, such as towing capacity or fuel requirements for trips. It leverages vehicle-specific data to offer personalized information.
The AI assistant rolls out first to the mobile apps, reaching an estimated 8 million Ford and Lincoln owners. This "app-first" strategy aims to immediately upgrade the current ownership experience. Future plans include a voice-activated assistant integrated directly into the vehicles by 2027.
Competitors like Rivian and Mercedes-Benz are also integrating AI voice assistants. Ford is designing its chatbot to be adaptable to various large language models. For now, Google's Gemini will be an opt-in alternative within the Android-based Ford and Lincoln Digital Experiences.
