Most US Adults Shun Foldable iPhone Dreams

Apple's anticipated foldable iPhone, potentially named the iPhone Ultra, is expected to launch around September 2026. This device is rumored to feature a book-style fold and a high price tag of $2,000 to $2,500. However, consumer interest appears low, with a survey indicating 75% of US adults are indifferent to buying such a device. Even among those interested, the average willingness to spend is approximately $781, significantly less than the anticipated cost and the current base model iPhone 17.

The consumer sentiment is further influenced by a widespread RAM shortage. This global issue, driven by the demand for AI and data centers, has led to increased prices for electronic components. Consequently, 41% of US adults are rethinking their plans to upgrade their phones. Many are opting to keep their current devices longer or explore less expensive options, including older models or refurbished units, to mitigate the impact of rising costs on their purchasing decisions.