Fitbit Air: No Screen, All AI!

Google has introduced the Fitbit Air, a novel health tracker priced at $99 that eliminates the need for a screen. This device integrates with a mobile application and features an AI coach to manage health tracking needs. Early reviews are largely positive, highlighting its sleek design and effective health monitoring capabilities.

Compared to similar devices like the Whoop tracker, the Fitbit Air offers a compelling value proposition. While the base price is $99, a $99 annual subscription unlocks all features within the Google Health app. However, users subscribed to Google AI Pro or AI Ultra gain complimentary access to the app's full suite.

The Fitbit Air prioritizes comfort and usability, offering various band styles. Its screenless nature means all interactions occur through the Google Health mobile app. Critics have noted that while some long-time Fitbit users may prefer the older app, the new Google Health app is generally user-friendly. The AI coach, accessible with the subscription, allows natural language requests for logging nutrition and activity, though occasional bugs or insensitivity have been reported.

Key considerations for potential buyers include battery life, which lasts approximately seven to eight days per charge, a faster charging capability offsetting this. Unlike traditional smartwatches or older Fitbits, the device cannot display the time, a limitation noted by reviewers who found themselves expecting to check the time on their wrist. This makes it less suitable for users prioritizing watch functionality.