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Ferrari's Electric Car Roasted by Chocolate Brand
29 May
Summary
- Toblerone redesigned its iconic bar to mock Ferrari's new EV.
- Former Ferrari chairman fears brand legend destruction.
- The electric car produces 1,035 hp and accelerates rapidly.

Ferrari's debut fully electric vehicle, the Luce, has ignited a wave of online criticism, prompting a witty response from the Swiss chocolate brand Toblerone. Toblerone shared an image of its signature triangular chocolate bar with smoothed peaks, playfully referencing the backlash against the Luce's design, which some argue lacks the brand's characteristic flair and glamour.
The criticism extends beyond social media. Former Ferrari chairman Luca di Montezemolo voiced strong concerns, suggesting that the Luce risks "the destruction of a legend" and that Ferrari might even consider removing its iconic badge. He noted that the car's design might be so uninspired that "not even the Chinese will try to copy it."
Despite the controversy surrounding its aesthetics, the Luce boasts significant performance figures. Ferrari states the electric car generates 1,035 hp from four electric motors and can accelerate from 0 to 100 kmph in just 2.5 seconds. It also offers practical features like seating for five passengers and a spacious trunk.