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Meta Fights AI Scammers With New Selfie Verification
24 Jul
Summary
- New Facebook Verified program uses facial recognition selfies.
- Verification confirms identity, not endorsement or trustworthiness.
- Free feature combats AI-generated fake profiles and scams.
Meta is introducing a new identity verification program for Facebook users, called Facebook Verified, to combat a surge in AI-powered scams and fake profiles. The initiative utilizes facial recognition technology, requiring users to submit a selfie that is matched against their existing profile images. This process is designed to confirm that users are real people interacting with other real people on the platform.
To be eligible, individuals must be over 18 years old and comply with Facebook's community standards. Once verified, a badge will be displayed across services like Marketplace and Dating. This verification is strictly for identity confirmation and does not imply endorsement or guarantee trustworthiness from Meta. The program is entirely free, distinguishing it from other premium Meta services. The rollout is beginning in select markets with plans for global expansion.
