What is the "Brussels effect" in the context of the EU's AI regulations?

The "Brussels effect" refers to the EU's ability to become the de facto global rule-setter in a given area by regulating before anyone else.

How does the EU's AI Act impact the competitiveness of EU companies and start-ups?

The EU's AI Act is seen as jeopardizing the competitiveness of EU companies and start-ups, potentially making Europe a permanent also-ran in the race to develop and harness transformative AI technology.

Why are there calls to pause the implementation of the "high-risk" AI systems phase of the EU's AI Act?

There are calls to pause the implementation of the "high-risk" AI systems phase to better understand the drawbacks and give Europe a better chance to compete in the AI sphere.

Home / Technology / EU Rethinks AI Rules to Boost Competitiveness Amid Regulatory Challenges

EU Rethinks AI Rules to Boost Competitiveness Amid Regulatory Challenges

13 Nov

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Summary

EU's AI Act faces criticism for jeopardizing EU companies' competitiveness
Calls to pause implementation of "high-risk" AI systems to better understand drawbacks
Excessive regulation seen as building a compliance moat around incumbent businesses

EU Rethinks AI Rules to Boost Competitiveness Amid Regulatory Challenges

As of November 13th, 2025, the European Union's efforts to regulate artificial intelligence (AI) through its 2024 AI Act have faced significant challenges. The legislation, dubbed the "Brussels effect," aimed to establish the EU as a global rule-setter in this transformative technology. However, the rules have provoked fierce lobbying by Big Tech companies and the US government, raising concerns about their impact on the competitiveness of EU businesses.

Experts argue that the EU's AI Act has overestimated some risks and been too focused on regulating general-purpose AI models, which were just emerging at the time of the regulatory process. While the legislation has already implemented a ban on "unacceptable risk" AI systems, such as those used for social scoring or behavior manipulation, the next phase involving "high-risk" AI in areas like health and critical infrastructure is now facing calls for delay.