Home / Technology / Eternal Ltd Partners with OpenAI for AI Boost
Eternal Ltd Partners with OpenAI for AI Boost
17 Feb
Summary
- Eternal Ltd is collaborating with OpenAI to enhance AI infrastructure.
- The partnership will embed AI across consumer and enterprise platforms.
- AI coding models will strengthen internal automation and partner upskilling.

On February 17th, Eternal Ltd revealed a significant collaboration with OpenAI to bolster its artificial intelligence infrastructure. This strategic alliance is set to integrate AI fundamentally across Eternal's extensive range of consumer and enterprise platforms. The initiative will impact services such as Zomato, Blinkit, and its AI-focused venture, Nugget.
The partnership focuses on deploying advanced AI tools within consumer-facing applications and partner portals. It aims to create AI-assisted workflows for merchants and delivery partners, alongside developing next-generation search and discovery interfaces. This integration is designed to embed AI into everyday decision-making and operational processes.
Internally, Eternal plans to enhance its automation platform, Stitch, by incorporating OpenAI's coding models. This move is expected to accelerate software development cycles, automate complex workflows, and reduce manual effort across various departments. A structured partner upskilling program is also planned to drive broader AI adoption within Eternal's ecosystem.
Albinder Dhindsa, Group CEO of Eternal, expressed enthusiasm for learning and innovating through this collaboration. Oliver Jay from OpenAI highlighted Eternal's scale and the opportunity to apply AI advancements to real-world systems, from internal ventures to partner initiatives.




