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Dolby Transforms Cars into Concert Halls
5 Jan
Summary
- Dolby Atmos brings immersive 360-degree sound to mainstream vehicles.
- Cars offer an ideal, predictable environment for optimal audio tuning.
- Dolby's presence in India covers two-thirds of the market with major automakers.
Dolby, traditionally known for cinema and home audio, is now redefining automotive entertainment with its Dolby Atmos immersive sound technology. The company views cars as ideal listening environments because their predictable, pre-fabricated structure allows for perfect audio tuning. This innovation aims to bring a 360-degree sound field, replicating real-world acoustics, to mainstream vehicles, moving beyond luxury segments.
In India, Dolby has established a strong foothold, partnering with Honda, Maruti, and Tata Motors, effectively covering a significant portion of the automotive market. The technology has expanded from electric vehicles to popular petrol and diesel models, democratizing premium audio experiences for a wider consumer base. This expansion aligns with growing trends in audio consumption within cars, including podcasts and audiobooks.
Looking ahead, Dolby anticipates cars evolving further into entertainment hubs, especially with the rise of autonomous driving. The company is also introducing Dolby Vision for in-car displays, promising a complete audio-visual immersive experience. Dolby continues to empower creators by providing accessible tools and resources for producing Dolby Atmos content.
