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Hollywood Embraces AI: Disney+ to Offer User-Generated Content
19 Nov, 2025
Summary
- Disney+ will soon allow subscribers to create user-generated content.
- Generative AI tools will enable personalization of Disney+ movies and shows.
- This move signals Hollywood's rapid adoption of AI for content creation.

Disney+ is poised to introduce generative AI tools, empowering its global subscriber base to create user-generated content within Disney+ movies and TV shows. This initiative by Disney chief Bob Iger signifies a major embrace of AI by Hollywood, moving beyond previous interactive efforts towards a more personalized content landscape.
The company's decision to go all-in on AI personalization, despite ongoing legal disputes, highlights a strategic pivot. While initial offerings may focus on short-form content due to current technological limitations, the expectation is for these AI-generated experiences to grow longer and more sophisticated as the technology advances.




