When did Dell bring back the XPS laptop brand?

Dell announced the return of the XPS laptop brand on Monday during CES.

What are the new Dell XPS 14 and XPS 16 laptops like?

The new XPS laptops feature aluminum enclosures, compact designs, slim bezels, and improved AI processing with new Intel chips.

Why did Dell apologize for its PC business branding?

Dell apologized for recent branding changes, admitting they had 'gotten a bit off course' and did not listen to customer feedback.

Home / Technology / Dell Reboots XPS Laptops to Challenge MacBook Air

Dell Reboots XPS Laptops to Challenge MacBook Air

6 Jan

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Summary

Dell brings back the XPS laptop brand after a year-long hiatus.
New XPS 14 and XPS 16 models offer improved AI performance.
Dell apologizes to customers for recent branding missteps.

Dell Reboots XPS Laptops to Challenge MacBook Air

Dell Technologies has officially announced the return of its highly acclaimed XPS laptop brand, a move that comes after a year of perceived missteps in its PC business. The company's Chief Operating Officer, Jeff Clarke, issued a public apology, acknowledging that Dell had "gotten a bit off course" and failed to heed customer feedback regarding previous branding changes. The resurrected XPS line aims to recapture market share and directly compete with premium offerings like Apple's MacBook Air.

The newly unveiled XPS 14 and XPS 16 models boast sleek aluminum enclosures, compact designs, and slim display bezels, setting a new benchmark for Dell's thinnest laptops. These devices are powered by the latest Intel chips, offering significant improvements in performance and particularly in artificial intelligence processing. Dell has also optimized internal cooling systems for quieter and more efficient operation, with battery life potentially extending up to 27 hours.