Home / Technology / Apple Price Hike Puts Dell XPS 13 in Direct Competition
Apple Price Hike Puts Dell XPS 13 in Direct Competition
1 Jul
Summary
- Microsoft promoted Dell's XPS 13 laptop against Apple's MacBook Neo.
- Apple's MacBook Neo price increased by $100 to $699.
- Dell's XPS 13 now matches the MacBook Neo's starting price.
Microsoft has entered the fray between Apple's MacBook Neo and Dell's XPS 13, urging consumers to consider the latter. Following Apple's recent price hike, the MacBook Neo now starts at $699, the same price as the newly updated Dell XPS 13. Microsoft showcased the XPS 13's premium features, including a more robust display and scratch-resistant casing, directly countering comparisons that favored the MacBook Neo's build quality over a less expensive HP Victus.
The $699 Dell XPS 13 comes with 8GB of RAM, a specification that has raised concerns about performance on Windows, with 16GB recommended. Despite this, the XPS 13 offers a touchscreen and backlit keyboard, absent on the MacBook Neo. Apple's price increase, attributed to an AI-driven memory shortage, has leveled the playing field, making the $699 Dell XPS 13 a more direct competitor.
Early comparisons suggest the Dell XPS 13 might hold an edge with its slightly larger 13.4-inch screen and premium feel. However, the MacBook Neo retains appeal for users prioritizing macOS simplicity and extended battery life. A full review of the Dell XPS 13 is anticipated soon, following its launch on June 16.
