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Deepfake Deception Epidemic: Shah Rukh Khan and Alia Bhatt Top 2025 Risk List
14 Nov
Summary
- Shah Rukh Khan and Alia Bhatt most exploited by deepfake scams
- 90% of Indians exposed to fake celebrity endorsements
- Scammers use as little as 3 seconds of voice to create audio deepfakes
According to McAfee's 2025 'Most Dangerous Celebrity: Deepfake Deception List' released in November 2025, Bollywood stars Shah Rukh Khan and Alia Bhatt have been identified as the most exploited personalities by cybercriminals using deepfake technology. The report reveals that 90% of Indians have come across fake or AI-generated celebrity endorsements, with those who fell victim to such scams reporting an average loss of Rs 34,500.
The findings also show that deception is no longer limited to mainstream actors or global figures, as around 60% of respondents say they have encountered deepfake content featuring influencers and digital creators. Scammers now require as little as 3 seconds of a person's voice to create convincing audio deepfakes, which are commonly used to promote fake skincare products, giveaways, and cryptocurrency schemes, along with endorsements for gadgets and supplements.
McAfee India's Senior Director of Engineering, Pratim Mukherjee, warns that "Deepfakes have changed the game for cybercriminals; they're no longer hacking systems -- they're hacking human trust." With India's vibrant celebrity culture and massive online engagement, the threat is even more dangerous, as such fakes can spread instantly across the country's highly active digital ecosystem.
