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Copilot Lets You Buy Products Directly in Chat
8 Jan
Summary
- Copilot now enables in-conversation purchasing within the AI chatbot.
- Users can complete transactions without leaving the Copilot interface.
- This feature is rolling out in the US with select retailers.

Microsoft is enhancing Copilot by integrating an in-chat checkout feature, allowing users to purchase items directly within conversations. When seeking product recommendations, users can now opt to buy directly through Copilot, completing the transaction without navigating to a retailer's site. This move mirrors similar functionalities launched by competitors like OpenAI.
The new capability is currently being rolled out in the United States and supports a growing ecosystem of e-commerce. Users can find options from specific retailers such as Urban Outfitters, Anthropologie, and Ashley Furniture, as well as select Etsy sellers.




