Home / Technology / Club App: Human Social Media for Creators
Club App: Human Social Media for Creators
20 Aug
Summary
- Club app offers creators direct payments and fan communities.
- It emphasizes human connection over bots and AI-generated content.
- The platform takes a 20% cut from creator earnings.
The team behind the livestreaming platform Kick is introducing Club, a new application designed to cultivate direct creator-fan relationships and build communities.
Club seeks to provide a more human-centered social media experience, contrasting with platforms saturated by bots and AI-generated content. CEO Henrik Pohlmann stated its purpose is to help creators, particularly livestreamers, strengthen fan bonds and diversify their revenue streams.
Launching out of beta this week for iOS and Android, Club enters a competitive market alongside established players like Patreon, Substack, and OnlyFans. Its differentiating features include fan profiles, reward systems, and interactive community tools.
The platform plans to operate ad-free, generating revenue by taking a 20% commission on creator payments, a model similar to OnlyFans. This fee is higher than Substack's 10% and Patreon's 10% platform fee.
Club has reportedly attracted around 3,000 creators during its beta phase, primarily livestreamers from Kick. The app is an independent venture from Kick and Stake.com founders Bijan Tehrani and Ed Craven.
Industry analysts suggest Club faces a challenge in attracting users, noting that creators are often multiplatform. For fans to migrate, Club must offer a significantly superior experience compared to existing platforms like YouTube and Twitch, requiring a strong defining feature to succeed.
