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Big Tech's Child Safety Promises Fall Short, CEO Warns
20 Jun
Summary
- CEO states Apple's new safety features are progress but insufficient.
- UK government issued a three-month ultimatum to tech firms for child safety.
- SafeToNet's HarmBlock software offers device-wide protection against harmful content.

Online child safety remains a critical concern, with significant developments and governmental pressure on Big Tech companies. Apple announced new child account features for iOS 27, including enhanced parental controls and expanded Communication Safety to detect violent content alongside nudity. However, SafeToNet CEO Richard Pursey argues these advancements, while positive, are not enough.
Pursey explained that Apple's protections are largely confined to its own applications and rely on third-party developers to implement similar safeguards. This reliance creates significant gaps, as harmful content can still be shared on various platforms and through device cameras. The UK government has issued a three-month ultimatum to tech giants, demanding technical solutions to detect and block nude images for minors, with potential fines and criminal liability for non-compliance.
SafeToNet's HarmBlock software is presented as a comprehensive solution. This application-agnostic technology operates at the OS level, providing real-time protection across the entire device, including live streams and camera functions, without compromising user privacy. Pursey emphasizes that such universal, tamper-proof protection should become the industry standard, comparing the necessity to modern car safety features like seat belts.
As discussions continue, SafeToNet is expanding its reach, collaborating with more OEMs and chipset manufacturers, signaling a growing demand for robust, on-device safety solutions. The company aims to set the gold standard for child safety, balancing robust protection with user privacy, and is reportedly in talks with major tech firms to foster a more collaborative approach to online safety.