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Home / Technology / ChatGPT Now Shops for Groceries With You

ChatGPT Now Shops for Groceries With You

8 Dec

•

Summary

  • ChatGPT integrates Instacart for meal planning and checkout within chat.
  • This deepens a partnership, with Instacart's former CEO joining OpenAI.
  • Agentic commerce is a priority, potentially generating revenue for OpenAI.
ChatGPT Now Shops for Groceries With You

OpenAI and Instacart have launched a novel grocery shopping experience directly within ChatGPT. This new feature allows users to brainstorm meal ideas, generate grocery lists, and complete purchases entirely through the chat interface, eliminating the need to switch applications.

This collaboration builds on a two-year-old partnership, enhanced by the recent move of former Instacart CEO Fidji Simo to OpenAI as CEO of Applications. The integration of agentic commerce, where AI tools handle research and purchases on behalf of users, is a key strategic priority for OpenAI.

This initiative could provide OpenAI with a new revenue stream, as it plans to take a small fee from merchants for sales facilitated through ChatGPT. As the holiday shopping season approaches, AI-assisted shopping is predicted to surge, with Adobe forecasting a 520% increase.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
You can now plan meals, create lists, and checkout for groceries directly within the ChatGPT interface via its integration with Instacart.
Agentic commerce refers to using AI tools like ChatGPT to perform shopping research and make purchases autonomously on behalf of a user.
OpenAI aims to generate revenue by taking a small fee from merchants for sales facilitated through its ChatGPT shopping integration.

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