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ChatGPT Now Shops for Groceries With You
8 Dec, 2025
Summary
- ChatGPT integrates Instacart for meal planning and checkout within chat.
- This deepens a partnership, with Instacart's former CEO joining OpenAI.
- Agentic commerce is a priority, potentially generating revenue for OpenAI.
OpenAI and Instacart have launched a novel grocery shopping experience directly within ChatGPT. This new feature allows users to brainstorm meal ideas, generate grocery lists, and complete purchases entirely through the chat interface, eliminating the need to switch applications.
This collaboration builds on a two-year-old partnership, enhanced by the recent move of former Instacart CEO Fidji Simo to OpenAI as CEO of Applications. The integration of agentic commerce, where AI tools handle research and purchases on behalf of users, is a key strategic priority for OpenAI.
This initiative could provide OpenAI with a new revenue stream, as it plans to take a small fee from merchants for sales facilitated through ChatGPT. As the holiday shopping season approaches, AI-assisted shopping is predicted to surge, with Adobe forecasting a 520% increase.
