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ChatGPT Android App Set to Feature Ads
29 Nov
Summary
- ChatGPT's free Android app may soon display advertisements.
- New code references suggest 'ads feature' and 'search ads' integration.
- OpenAI seeks new revenue streams as it remains unprofitable.
OpenAI's popular ChatGPT service may soon introduce advertisements to its free Android application. Evidence of an impending 'ads feature' with 'bazaar content' and 'search ads' has been discovered within the app's beta code. This development suggests a significant departure from OpenAI's previous ad-averse stance, which focused on subscription-based revenue for its Pro version and API access.
The company has not yet achieved profitability, with projections indicating it may not do so until 2030. OpenAI is reportedly seeking substantial additional capital to support its ambitious growth objectives. The introduction of ads on the widely used ChatGPT platform, which attracts approximately 800 million weekly users, could represent a critical new avenue for revenue generation.
While CEO Sam Altman has previously acknowledged the potential for advertising, he has also emphasized the need for careful implementation. His past comments indicate an openness to advertising models, citing examples like Instagram's approach, but stressed the complexities involved in executing it effectively. This potential ad integration marks a strategic pivot as OpenAI navigates its path to financial sustainability.
