How does ChatGPT's new shopping feature work?

The feature acts as an AI personal shopper, sifting through the internet for products based on your criteria and asking follow-up questions to refine results.

Is the new ChatGPT shopping tool free to use?

Yes, the shopping research feature is available for free to all logged-in ChatGPT users across Free, Go, Plus, and Pro plans.

Can I trust the product recommendations from ChatGPT?

OpenAI trained the model to cite reliable sources and avoid spam sites, but recommends users double-check product details like pricing and availability.

Home / Technology / ChatGPT: Your New AI Shopping Personal Shopper

ChatGPT: Your New AI Shopping Personal Shopper

24 Nov

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Summary

OpenAI launched a free AI shopping research feature for ChatGPT users.
The feature acts as an expert personal shopper, sifting through the internet.
It uses interactive prompts and user feedback to create personalized guides.

ChatGPT: Your New AI Shopping Personal Shopper

OpenAI has launched a new AI shopping research feature accessible to all logged-in ChatGPT users on mobile and web. This tool is designed to act as an expert personal shopper, helping users discover products by sifting through online information and citing reliable sources. It refines search results through interactive prompts and user feedback, creating personalized shopping guides tailored to specific criteria.

The feature operates using a specialized version of GPT-5-mini, trained for shopping tasks to ensure product accuracy. Users can activate it by asking a shopping-related question or selecting the "Shopping research" option. The AI then asks follow-up questions about preferences like budget and desired features, and users can provide feedback on suggested products.

This interactive experience allows users to quickly indicate interest in or dismiss product suggestions, guiding the AI towards their needs. The personalized buyer's guides include top product recommendations, comparisons, and direct links to retailers. OpenAI emphasizes that user chats are kept private and results are generated organically, with safeguards against low-quality sites.