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Free ChatGPT Users Face Ads at Premium Prices
1 Feb
Summary
- OpenAI is considering ad rates up to $60 per thousand views.
- Free and $8 subscribers will see ads, while GPT Plus users avoid them.
- Ad pricing mirrors live sports, based on impressions, not clicks.
OpenAI is set to introduce advertisements within its ChatGPT interface, a move that will affect free and lower-tier subscribers. Early reports suggest that ad rates could reach as high as $60 per thousand views, placing them in the same cost bracket as premium advertising slots during live sports events like the Super Bowl.
Users who pay for the $20 per month GPT Plus subscription will be able to avoid these ads. However, those on the free tier or the $8 Go subscription are expected to encounter them. The proposed advertising model prioritizes impressions over user clicks, a strategy that OpenAI seems to justify by comparing it to television advertising where audience exposure is key.
Advertisers will likely receive only high-level performance data, such as total impressions and clicks, without deeper analytical insights. OpenAI has stated that ads will not influence generated responses and that personal data will not be used for advertising purposes. The rollout is anticipated in the United States within weeks, marking a significant step in monetizing the AI tool.
