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Car Headlights Now Project Movies Outdoors
27 Apr
Summary
- Sedan headlights can now project movies up to 100 inches.
- Chinese automakers are innovating for a competitive market.
- The advanced lighting market is projected to double soon.
Drive-in movie theaters may be a nostalgic concept in America, but Chinese automakers are breathing new life into them through advanced headlight technology. The Stelato S9 sedan, a collaboration between Huawei Technologies Co. and BAIC Motor Corp., boasts headlights that can project films onto a 100-inch outdoor screen, alongside their primary road illumination function. These headlights also display navigation arrows on the ground.
This innovation underscores the fierce competition among Chinese car manufacturers striving for market advantage. Seres Group Co., which partners with Huawei for its Aito brand, has identified this feature as a key selling point. Globally, companies like BMW AG and Mercedes-Benz Group AG are also exploring pixelated headlights for improved road visibility. The market for such sophisticated lighting is estimated at $1.1 billion in 2025 and is expected to grow significantly.
