Home / Technology / Cameo Wins Legal Bout Over OpenAI's Sora Name
Cameo Wins Legal Bout Over OpenAI's Sora Name
25 Nov, 2025
Summary
- Cameo secured a temporary restraining order against OpenAI.
- OpenAI cannot use 'cameo' or similar terms for its Sora app features.
- A hearing is scheduled to decide if the order becomes permanent.
In a notable legal development, the app known for personalized celebrity videos, Cameo, has obtained a temporary restraining order against OpenAI. A federal judge ruled that OpenAI is prohibited from using the term 'cameo' and its variations for features within its AI video creation app, Sora. This injunction is set to remain in effect until December 22, aiming to prevent consumer confusion and protect Cameo's established brand identity.
The legal battle initiated by Cameo in October alleged that OpenAI's use of the term diluted its brand and misled the public. Cameo's CEO stated that prior attempts to resolve the dispute amicably were unsuccessful. The specific feature in question allows users to incorporate their likeness into AI-generated videos, a function that Cameo argued infringed upon their trademark.
A hearing is scheduled for December 19 to assess whether the temporary order should be made permanent. This decision will shape the ongoing relationship between the two companies and could set a precedent for trademark disputes involving AI technologies. OpenAI has not yet issued a public statement regarding the court's decision.
