Home / Technology / CAA Battles Meta Over AI Image Model
CAA Battles Meta Over AI Image Model
9 Jul
Summary
- CAA seeks reset for Meta's AI image model.
- Agency demands user consent for image use.
- Meta claims built-in safety for Muse Image.
Creative Artists Agency (CAA) has officially voiced strong opposition to Meta's newly launched Muse Image AI model. The influential agency is demanding that the tech giant implement an immediate reset for the AI tool, which has begun generating deepfakes of users across Instagram. CAA's primary concern centers on the need for enhanced user control and consent regarding the use of personal imagery for AI content creation.
Representing numerous high-profile clients, CAA spokesperson stated, "We call on Meta to make protection the default on Muse Image, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation." This stance mirrors previous calls for stricter guardrails during the rollout of OpenAI's Sora. CAA asserts that artists must have the autonomy to decide how their likeness and work are utilized, with options for consent and setting terms.
Meta, however, has defended its Muse Image model, stating, "We built Muse Image with strong controls and safety guardrails from day one." The company highlighted that private accounts and users under 18 are automatically excluded, and adult users with public accounts can opt out easily. Meta also affirmed its commitment to taking action against content violating its Community Standards.
