How are British consumers embracing AI shopping assistants?

According to the article, over 50% of Brits would trust AI shopping assistants' recommendations, and 28% would let AI make purchases on their behalf without prior approval.

What in-store technologies are British shoppers hoping for?

Shoppers want smart trolleys and baskets that track item prices automatically, self-updating shelves that adjust prices dynamically, and biometric payment options.

Home / Technology / Brits Embrace AI Shopping Assistants as Automated Purchases Gain Mainstream Acceptance

Brits Embrace AI Shopping Assistants as Automated Purchases Gain Mainstream Acceptance

Q: How is the retail industry evolving to meet customer demands?

The article states that the retail industry is entering an "age of anticipatory retail," where brands aim to know customers' needs before they do, delivering greater personalization, speed, choice, and richer experiences.

17 Nov

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Summary

Over 50% of Brits would trust AI shopping assistants' recommendations
28% would let AI make purchases on their behalf without prior approval
Shoppers want smart trolleys, self-updating shelves, and biometric payments

Brits Embrace AI Shopping Assistants as Automated Purchases Gain Mainstream Acceptance

In November 2025, a growing number of British consumers are embracing the use of AI shopping assistants and automated purchasing. According to a recent poll, more than half of Brits would happily accept recommendations from AI shopping agents, and 28% would even allow these AI assistants to make purchases on their behalf without prior approval, as long as the AI understands their shopping history and needs.

The research also reveals other ways in which customer demand for in-store technology is evolving. Shoppers are hoping to see smart trolleys and baskets that automatically track item prices (30%), self-updating shelves that adjust prices dynamically (18%), and biometric payment options (16%) in the stores of the future. Additionally, 24% want a scanner or app to help identify the right replacement parts, while 23% desire seamless online-to-in-store transitions.

The shift towards anticipatory retail, where brands aim to know customers' needs before they do, is gaining momentum. As the CEO of Kingfisher, the company behind B&Q and Screwfix, explains, "As the way we shop continues to evolve, customers are embracing technology to deliver greater personalization, speed, choice, and richer experiences."

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.