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Bluesky's Attie: Design Your Own AI Social App
29 Mar
Summary
- Attie is a new AI assistant app from Bluesky, not a social network.
- Users can design algorithms and create custom feeds using natural language.
- The app leverages Anthropic's Claude and Bluesky's AT Protocol.

Bluesky has introduced Attie, a novel AI assistant designed to let users create their own algorithms and custom feeds. Unveiled at the Atmosphere conference by former CEO Jay Graber and CTO Paul Frazee, Attie functions as an agentic social app powered by Anthropic's Claude and Bluesky's AT Protocol. This innovative tool enables users to personalize their content experience by simply typing commands in natural language, eliminating the need for coding.
Interim CEO Toni Schneider emphasized that Attie is a distinct product from the main Bluesky app, allowing individuals to shape their digital environment without technical expertise. The initial beta testing is underway with conference attendees. Attie's functionality will expand over time, with plans to enable users to develop their own social apps and tools for others.
Jay Graber highlighted that Attie is a response to AI's current use by major platforms, which often prioritize engagement and data harvesting over user benefit. She stated that AI should serve individuals, not platforms, and that an open protocol like ATproto places this power directly in users' hands. Bluesky also recently secured $100 million in additional funding, ensuring over three years of operational runway.