Bluesky Lets Users Hide Posts From Discover Feed

Bluesky has rolled out a new feature that permits users to prevent their posts from being featured in the app's primary Discover feed. This option was introduced on Thursday, shortly after the platform expanded its support for longer videos.

The functionality allows users to control their visibility, ensuring their content is seen primarily by their followers rather than potentially reaching a much larger audience. This is particularly useful for individuals who prefer to share content within their personal network without the pressure of broader virality.

Crucially, this new setting does not alter the public nature of posts on the platform. Bluesky is still developing protocol-level support for private data. The choice to opt out is recorded at the account level, meaning it is associated with the user's profile and can theoretically be honored by other applications utilizing the AT Proto protocol, though their implementation may vary.

Users can activate this feature through the Privacy and Security settings within the app. The company advises that it may take up to an hour for the preference to fully take effect across the platform.