Bluesky User Base Shrinks Dramatically

Bluesky, a decentralized social network, has seen a notable decrease in user engagement nearly two years after benefiting from an exodus from X in November 2024. In June 2026, its mobile app reported 10.4 million monthly active users globally, a 27.2% year-over-year decline. Daily active users also fell by 25.6% to approximately 3 million in July. More significantly, Bluesky's app has lost over half its monthly active users from its late 2024 high, showing a 52% decrease to 10.7 million in the second quarter of 2026.

Despite these user figures, the remaining community is active, with a stickiness rate similar to Threads. New CEO Toni Schneider is prioritizing the growth of the underlying AT Proto protocol, aiming for it to power a wider range of social apps and services. Projects like BlackSky and Skylight are demonstrating this expansion. The company is also developing new tools like Attie and considering features for private data support, which could attract a different user base.

Meanwhile, X's mobile user base saw a modest decline of around 3% year-over-year in June 2026. Threads, however, shows substantial growth, with daily active users up 21.3% year-over-year to 147 million in July 2026, indicating it may be benefiting from Bluesky's declining engagement or attracting new users to the microblogging service.