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App Ads Blocked: New Tool for iPhone, iPad, Mac
5 Jun
Summary
- New tool blocks ads across all Apple devices, not just browsers.
- Filtr uses Apple's new URL filters feature for device-level blocking.
- Annual subscription costs $5, with a lifetime option available.
A new tool called Filtr is now available, offering device-level ad blocking across Apple's iPhone, iPad, and Mac platforms. Developed by Kaylee Serena Calderolla, the creator of the Safari ad blocker Wipr, Filtr extends ad prevention beyond web browsers into applications. This is achieved by utilizing Apple's URL filters feature, a new capability in iOS 26 and macOS 26 that allows developers to block specific websites or domains at the network level.
Filtr operates by consulting an advertising blocklist maintained by Calderolla, which is stored on the user's device and updated automatically. This system consults her servers via Apple's proxy to ensure user privacy. While Filtr cannot block ads served from the same domain as the app content, such as within Facebook or Google apps, it significantly reduces ad exposure. The tool is available as an additional subscription to Wipr, costing $5 annually or $25 for a lifetime payment, with the developer emphasizing that her apps do not collect personal data.
